Imperial Brands PLC, via subsidiary Fontem Ventures, has launched its new pod-based vaping device myblu in three further markets.
The device has been made available online to consumers in France, Germany and Russia, with a national retail rollout in all three markets also underway.
The launches will bring our pioneering e-vapour brand blu to consumers in Germany and Russia for the first time.
Across all three markets, myblu will be introduced to a potential new audience of around 60 million current smokers and vapers.
Pod-based devices are the fastest-growing segment in the vaping category. myblu is already available in both the USA and the UK and will be available in a total of ten markets by the end of our current financial year.
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