A STRONGER
CHALLENGER
BUSINESS


We’re transforming to become the strong challenger business in tobacco and smoke-free alternatives.

We’re getting closer to our consumers, building brands that resonate and innovating with agility. We’re developing a high-performance culture and investing in tech and data to make better decisions, faster.

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Our 2030 strategy is focused on our priority combustible markets and building scale in next generation products.

We’re enabling stronger delivery against these priorities by becoming more consumer focused, more agile and more performance driven.

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We are a global consumer-focused business with a distinctive challenger role in our transforming industry.

We’re driving a more consistent performance from our portfolio of combustible products and focused reinvestment means we are building scale in smoke-free alternatives.

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Annual Report 2025

Imperial Brands is a global consumer business with a distinctive challenger role in the transforming tobacco and nicotine industry.

Our refreshed strategy is building a more consumer-centric, focused, and agile enterprise, delivering consisent, sustainable growth.

Read our 2025 Annual Report to find out more.


Share price

Upcoming events

  • Third interim dividend payment

  • Annual General Meeting

  • Ex-dividend date

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