How we work with our suppliers

The way we collaborate with key partners across our business has a profound impact on what we can achieve

 

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Our industry is a thriving ecosystem of businesses.


We partner with specialists who share their expertise and innovation in a diverse range of areas – from the ingredients of our products through to device design, packaging and marketing.

Building deep, trusting bonds with these suppliers is key to our future success. Close collaboration, for example, can help us respond more quickly to evolving consumer demands. 

And mutually beneficial relationships with carefully chosen partners who share our values and high standards can help us meet our People and Planet objectives.


SRM Connect: partnering for the future

SRM Connect – Imperial Brands’ global Supplier Relationship Management programme – was launched in 2024 and is transforming our approach to how we work with our strategic suppliers.

At the centre of the programme is a framework that provides the tools, governance, data and rewards to build strong, consistent and sustainable partnerships, globally, across all areas of spend.

SRM Connect is founded on six pillars of performance that place an emphasis on relationship,  service quality, innovation, agility, people and planet, and a shared challenger mindset.

Our development of the programme represents a positive shift in our approach that allows us to realise our challenger ambitions – and connect with our partners in a more focused and value-driven way.

In 2025, we hosted our inaugural SRM Connect Conference and Awards to celebrate supplier excellence in each of the SRM Connect pillars. That same year, the programme expanded significantly to include 50 strategic suppliers, further strengthening its global impact.

SRM Connect continues to evolve, expanding its reach and impact across the organisation. The programme has already proven to be a significant success, strengthening relationships and driving measurable value for both Imperial Brands and the companies we partner with.


SRM Connect Pillars

The six pillars of SRM Connect sit at the centre of our approach to building strong partnerships with our strategic suppliers and achieving maximum value for all.

Supplier Code of Conduct

Our Supplier Code of Conduct sets out the behaviours we expect our suppliers to demonstrate.


SRM Connect Conference and Awards

The SRM Connect Conference and Awards is our flagship event that brings together our key suppliers to strengthen partnership, celebrate outstanding performance, and support long‑term alignment with Imperial Brands’ ambitions. Through strategic discussions, networking, and recognition of excellence, the event helps foster deeper collaboration and shared commitment to innovation, quality, and sustainable growth.



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