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How we work with our suppliers hero

How we work with our suppliers

The way we collaborate with key partners in our supply chain has a profound impact on what we can achieve as a business

Our industry is a thriving ecosystem of businesses.

We partner with specialists who share their expertise and innovation in a diverse range of areas – from the ingredients of our products through to device design, packaging and marketing.

Building deep, trusting bonds with these suppliers is key to our future success. Close collaboration, for example, can help us respond more quickly to evolving consumer demands. 

And mutually beneficial relationships with carefully chosen partners who share our values and high standards can help us meet our People and Planet objectives.

SRM Connect

SRM Connect – Imperial Brands’ global Supplier Relationship Management programme – was launched in 2024 and is transforming our approach to how we work with our strategic suppliers.

At the centre of the programme is a framework that provides the tools, governance, data and rewards to build strong, consistent and sustainable partnerships, globally, across all areas of spend.

SRM Connect is founded on six pillars that place an emphasis on responsibility, quality, service, innovation, agility, and a shared challenger mindset.

Our development of the programme represents a positive shift in our approach that allows us to realise our challenger ambitions – and connect with our partners in a more focused and value-driven way.

The six pillars of SRM Connect sit at the centre of our approach to building strong partnerships with our strategic suppliers and achieving maximum value for all.


Our Supplier Code of Conduct sets out the behaviours we expect our suppliers to demonstrate, and is available in multiple languages.


I’m grateful to our existing partners for their commitment and contribution to our success to date. We welcome potential new partners to join us on our journey to creating a healthier future.

Petar Stjepanovic

Chief Procurement Officer


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