our culture

Connections make us stronger. Stronger as individuals and stronger as a team. That’s why we’re building an inclusive environment based on purposeful collaboration and accountability

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To challenge our industry, we need a workplace environment that both supports us and empowers us. We’re embracing agile ways of working, innovative ideas and high performance. We work better together. We challenge better together.


Our behaviours

When you join us, you’ll see our purpose, vision and behaviours touch all aspects of life at Imperial. Collectively, we call it Connections and alongside our business strategy it’s how we are transforming our culture to a connected, inclusive, innovative and performance-driven environment.

start with the consumer

Knowing our consumers is the key to unlocking our future success, and good decisions are made by combining data, insight and experience.

We put our consumers at the heart of every conversation and decision. It’s about understanding our consumers and bringing them into our everyday work.  

Collaborate with purpose

We bring people together to achieve better outcomes, sharing knowledge and experience while valuing and trusting the expertise of others. 

Supporting one another and building genuine connections strengthens our ability to work as one team, driving success and celebrating wins together.

Take accountability with confidence

We stay focused on business priorities and deliver what we promise, holding ourselves and each other to account.

We encourage our people to speak up, own their work and always look for ways to be more effective.

Be authentic inclusive to all

The more diverse we are, the stronger we are. We appreciate what others bring and celebrate our differences as a strength.

We make time to welcome people and take care of each other.

Build our future

We stay one step ahead, and challenge ourselves to be better every day. We’re open to change and learn quickly from our mistakes.

We balance long-term performance with short-term delivery and act with confidence to build a future for us all.



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