Kuldeep Singh

Imperial Brands
EVP Global Category Finance Partner
Bristol, UK

Tell us a bit about your role.

I work with the EVP Category Director and all EVP Category leads, supporting on all financial aspects related to the EVP category.  This includes identifying opportunities and making commercial recommendations to ensure profitability for the category. I have ownership of the EVP category P&L and take the lead on all forecasting for future projects.

What does a typical day look like?

In my current role, no day is the same! With the EVP world being so dynamic, every day is full of new challenges. Especially now I work as part of a global team, interacting with all our markets, we are always experiencing changes in each country.  This was one of the main reasons which brought me back to Imperial as I am excited by the fast paced and everchanging landscape that EVP brings.

What are the highlights of your role?

I am lucky to have the chance to not only work with many different colleagues based in different locations, but also to be able to travel out to different markets to see how the work we do at a global level is implemented country by country.

Putting the consumer first is something we all do, how do you this in your role?

When working in EVP – everything we do is about the consumer! Especially when working on future innovations to ensure the product delivers what the consumers are asking for.

What does having a challenger mindset mean to you?

To me, the challenger mindset is a way to constantly improve and the drive to achieve more by challenging yourself and challenging others. This is something which is embedded in my day-to-day activities when working with all global stakeholders. Furthermore, throughout my career I have always taken on new challenges outside of my comfort zone.

Three words to describe working at Imperial?

Welcoming - Challenging - Connected

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