Imperial Brands PLC, via subsidiary Fontem Ventures, has today launched its highly anticipated new e-vapour product in the USA.
The myblu™ device is a pod-based system that provides consumers with power, performance and simplicity in a compact and user friendly design. Pod-based devices are the fastest growing segment of the e-vapour category in the USA.
myblu™ can be fully charged in only 20 minutes and is supported by a lifetime device warranty, myCARE™.
Antoine Blonde, General Manager at Fontem Ventures USA, says the device will significantly enhance the vaping experience for consumers.
“Our constant quest for innovation and improvement is at the heart of blu as a brand. We believe that myblu™ will set a new benchmark in the e-vapour category.
“Consumer feedback has been very positive and we’ve sold out of product pre-orders faster than ever before.”
myblu™ can be purchased by US consumers at the blu website www.blu.com/en/US/myblu and is being rolled out to US retailers throughout February.
myblu™ launches will follow shortly in more markets including the UK, France and Italy.
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